{"product_id":"echinacea-purpurea-powwow-white-white-coneflower","title":"Echinacea Purpurea ‘PowWow White’ (White Coneflower)","description":"\u003cp data-start=\"1402\" data-end=\"1814\"\u003e\u003cstrong\u003eEchinacea Purpurea ‘PowWow White’ (White Coneflower)\u003c\/strong\u003e is a compact perennial known for its elegant white daisy-like flowers and prominent cone centres. It is widely used in cottage gardens, prairie-style landscapes, and pollinator-friendly plantings where long-lasting seasonal colour and structure are desired. Its strong stems and extended flowering period make it a reliable feature in mixed perennial borders.\u003c\/p\u003e\n\u003cp data-start=\"1816\" data-end=\"2161\"\u003eWhite Coneflower thrives in full sun and well-drained soil, performing exceptionally well in dry or poor conditions once established. It is ideal for low-maintenance gardens, mass planting, and wildlife-friendly designs where bees and butterflies are encouraged. Easy to grow and drought tolerant, it provides consistent summer-to-autumn colour.\u003cstrong data-start=\"947\" data-end=\"958\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Nursery Warehouse PTY LTD","offers":[{"title":"100mm (Min. 5 Units)","offer_id":45390221934626,"sku":"Scotts Tubes","price":9.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/3422\/0834\/files\/EchinaceaPurpurea_PowWowWhite_WhiteConeflower_2.jpg?v=1779120490","url":"https:\/\/www.nurserywarehouse.com.au\/products\/echinacea-purpurea-powwow-white-white-coneflower","provider":"Nursery Warehouse PTY LTD","version":"1.0","type":"link"}