Echinacea Purpurea ‘PowWow White’ (White Coneflower)

Echinacea Purpurea ‘PowWow White’ (White Coneflower) is a compact perennial known for its elegant white daisy-like flowers and prominent cone centres. It is widely used in cottage gardens, prairie-style landscapes, and pollinator-friendly plantings where long-lasting seasonal colour and structure are desired. Its strong stems and extended flowering period make it a reliable feature in mixed perennial borders.

White Coneflower thrives in full sun and well-drained soil, performing exceptionally well in dry or poor conditions once established. It is ideal for low-maintenance gardens, mass planting, and wildlife-friendly designs where bees and butterflies are encouraged. Easy to grow and drought tolerant, it provides consistent summer-to-autumn colour.