Echinacea purpurea ‘PowWow Wild Berry’ (PowWow Wild Berry Coneflower)

Echinacea purpurea ‘PowWow Wild Berry’ is a stunning compact perennial admired for its vibrant, deep rose-pink to magenta flowers with prominent orange-brown central cones. Its large, daisy-like blooms rise above sturdy green stems and lush foliage, creating a spectacular display throughout the warmer months. This eye-catching variety is ideal for cottage gardens, perennial borders, mass plantings and decorative containers.

This hardy, low-maintenance perennial thrives in full sun and prefers fertile, well-drained soil. Once established, it tolerates periods of drought and produces an abundance of long-lasting flowers that attract bees, butterflies and other beneficial pollinators. Removing spent blooms encourages continued flowering, while its compact growth habit makes it suitable for smaller gardens.